Digital Marketing Full Course Syllabus

In this era, Digital Marketing is in the peak. Compare to old method of traditional marketing , this new method of marketing takes you to reach your brand & sale through world wide. So if you wanna learn digital marketing, make sure you cover all these below topics:

Module 1: Digital Marketing

  • Basics of Internet
  • Introduction to Digital Marketing
  • Understanding Basics of HTML
  • What is Keywords
  • Research of keywords With Google Planner
  • How to select DomainName?
  • Naming of Pages and Folder
  • How to use pictures for Digital Marketing

Module 2: SEO (Search Engine optimization)

  • What is SEO?
  • Types of SEO?
  • What is google algorithms
  • Blended SEO
  • Tools: OSE & Ahrefs

On-Page Optimization

  • What is on-page?
  • What is keywords?
  • What is tags?
  • How to use title tag?
  • Length of tags
  • What is meta tags, meta description?
  • How to use meta tag?
  • Usage of header tags (h1 to h6)
  • What is anchor tag? Where we use it?
  • Check Charset encoding information
  • Favicons
  • Canonical links
  • Rich snippet
  • Page content
  • Page quality
  • What is user-friendly and responsive website?
  • Links of social media icons
  • Adding of robots.txt
  • What is google analytics?
  • How to link google analytics
  • Xml sitemap creation
  • What is alexa rank?

Off-Page Optimization

  • Link building
  • Using classified for inbound traffic
  • What is backlink?
  • How to use backlink?
  • Who is linking to us? Fixing bad links
  • What is PA and DA?
  • Do-follow vs no-follow
  • Page ranking
  • Article Sumission
  • Blog Writing
  • Guest blogging
  • Micro Blogging
  • Directory submission
  • Listing in Business sites
  • PPT submission
  • Link Submission
  • Social bookmarking
  • Image/Infographic submission
  • Video submission
  • Review and comment writing

Mobile SEO

  • Responsive Design
  • User Friendly
  • Mobile Friendly
  • Similar URLs as to your Desktops
  • Avoid common mistakes
  • Configure for other devices.
  • AMP

SEO For CMS(WordPress)

Module 3 : SMM(Social Media Marketing)

  • What is SMM 
  • Importance of SMM
  • SMMvs SMO
  • What type of accounts to concentrate?
  • What is google Adsense

Email Marketing

  • Benefits of email marketing
  • Email marketing software
  • Email marketing goals
  • Intro to mailchimp
  • Strtegy of email marketing
  • HTML Email
  • Email Tracking

Inbound Marketing

  • Google Adsense
  • Google Analytics
  • Traffic Report
  • Audience Report
  • Affiliate Marketing
  • What is AM?
  • How it works
  • How to find a good niche
  • Top networks on affiliate marketing
  • Payment models in AM
  • AM in E-commerce
  • Apply to AMf
  • Promotion of AM products
  • Methods of Promotion
  • Reports and ROI

Conversion Tracking

  • What is the conversion
  • Process and Funnel
  • Types of conversion
  • Conversion Reports
  • Funnel visualization
  • Multi-channel funnel
  • Attribution
  • Reporting

Insta Marketing

  • Insta account creation
  • Analyze brands
  • Strategy of Instagram
  • Picture dimension
  • Filters in Instagram

Pinterest Marketing

  • Usage of pinterest
  • How brands use pinterest
  • Customize profile
  • Pins and links
  • Boards in pinterest
  • Using infographics
  • Integration of pinterest in site
  • Tool for pinterest

Facebook Marketing

  • From objectives to roi.
  • Competitive research & analysis
  • Audience targeting
  • Bidding Strategies
  • Remarketing Strategy
  • Strategy presentation by participants
  • Types of fb ads
  • Fb ads vs google adds
  • Importance of ctr ( click through rate)
  • Targeting & optimizing copy of your ad
  • Live fb communities
  • Community building on fb
  • Fb brand page orientation
  • Edgerank algorithm
  • what is importance of engaging targeted audience on fb ?
  • Creating brand ambassadors on fb
  • Leveraging fb insights for success
  • Fb marketing success stories

Twitter Marketing

  • Benefits of Twitter
  • How brands use Twitter
  • Profile Creation and customizing
  • Types of tweets and statistics
  • Content strategy for twitter
  • Analysis of big brands
  • What is hashtags
  • Tools for twitter marketing
  • Twitter analytics
  • Twitter Strategy
  • Twitter campaigns
  • Pr on twitter
  • Engaging customer through leadership
  • Leaveraging lists

YouTube Marketing

  • Creation of channel
  • Statistics of video marketing
  • Viral video examples
  • How to optimize a video
  • You tube engagement metrics
  • Increasing subscribers
  • Annotation and cards
  • Usage of playlist
  • Understanding copyrights
  • How to MailChimp statistics

Linkedin Marketing

  • Linked in leveraging for B2B
  • Overview of linked in
  • Lead generation through individual profiles
  • Lead generation for enterprise, company page , ads , Strategy, groups
  • Profile makeover, answer , groups , status update recommendation
  • Open discussion on approach to leverage them
  • Roi measurement framework
  • Roi metrics dashboard creation
  • Roi measuring tools
  • Key competence
  • Tools
  • What is ORM?(online reputation management)
  • Why ORM?
  • Examples of ORM
  • Areas to Google in ORM
  • Generating report for ORM
  • Monitoring of Search result
  • Monitoring of complaint sites
  • Monitor sites and blogs
  • Case study
  • Tools for managing reputation

Module 4: Search Engine Algorithm

  • Overview
  • Understanding search engine algorithms
  • How do search engine algorithms work.
  • Penalties and recoveries of search engine.
  • Why a search engines needs to be updated ?
  • Reasons to get your website penalized.
  • How to get your site optimized of google’s hummingbird algorithm ?
  • What is panda and penguin algorithms ?
  • What is google’s emd updates?
  • Recovery of your site from panda , penguin and emd ?
  • Page Speed Ranking Signals & Core Web Vital

Module 5: Search engine marketing(SEM)

  • PPC Training Introduction
  • PPC Account Setup
  • Google AdWords
  • Yahoo Search Marketing
  • Set-up PPC Campaign
  • PPC campaign Navigation
  • Use My Client Centre (MCC)
  • What is “Click-through-Rates” (CTRs)
  • What is Impression?
  • What is Conversion?
  • What is “Cost/Conversion”?
  • How to increase CTR & Conversion
  • What is Tracking Code?
  • How to do Keyword Research for PPC
  • What is Keyword Research?
  • Research PPC Keywords
  • Select Targeted/related Keywords
  • Analyze Competitors keywords
  • Find Keywords popularity & Search Volume
  • Categorize Keywords in Ad groups
  • PPC Keywords tools and resources
  • How to Create Ads for PPC Campaigns
  • Create Effective Ads Ad groups
  • Bids Management in PPC
  • What is bidding?
  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Importance of bidding techniques
  • How important is Landing Page for PPC
  • What is Landing Page?
  • Important of Landing Page
  • Optimize your landing pages
  • How to Increase conversion rates
  • Use ‘Calls to Action’
  • Cost/Conversion
  • PPC reporting structure
  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports
  • PPC Campaigns Tools
  • Google AdWords Tool

SMS Marketing

-How to do bulk SMS

Module  6 (Tools)

  • Web Analytics
  • Google Analytics
  • Google Adwords
  • Web Master tool
  • Adsense
  • Google Forms


  • Adwords Fundamental Course
  • Adwords Display Certification
  • Adwords Mobile Certification
  • Adwords Search Certification
  • Adwords Video Certification
  • Digital Sales Certification
  • Analytics Certification
  • Search Ad 360 Certification
  • Bing Ads Accreditation Exam
  • Hubspot Inbound Marketing Certification
  • Hubspot Email Marketing Certification
  • Hubspot Content Marketing Certification
  • Facebook Blueprint Certification
  • Twitter Flight School Certification

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8 thoughts on “Digital Marketing Full Course Syllabus”

  1. Dear sir glad to know that you are providing such kind of information which is very useful for beginners.Sir, my concern is that if I want to know about this all things about digital marketing then I need my personal website or not??
    Waiting for your response.

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