What is On-Page SEO? The Guide for SEO Optimization

on-page seo digitalniyana

If you are a blogger / Social media expert, you might heard about  the word SEO. So, what is SEO?

For those who doesn’t aware about SEO – a short description

What is SEO ? 

SEO stands for Search Engine Optimization. In simple words, an optimization technique for website to rank higher in the search engine result page.


For your easy understanding, check out the below image:

By the above image, the search term what we entered in the Google Search Engine is SEO. Deep check the above image still, you can notice that 72,80,00,000 results are there for the keyword SEO.

But, the first top 10 results in the page are healthier, because the user will click on the top results only. They won’t go for 100th 0r 150th page to see their results.

Have you wondered how some websites rank in these top 10 results?

Yes. It’s because of SEO factors too.

These website continually optimize their pages to rank higher in the search engine and earn more relevant traffic and leads.

In SEO, we have two types of optimization techniques:

  • On-Page Optimization
  • Off-Page Optimization

Now, we are going to detail about On-Page SEO technique here.

What is On-Page Optimization in SEO?

 On-Page SEO is all about what you can do on your website backend code, front end design & keyword placement in your paragraph.

Further detail optimize with title of the page, link building, Meta tags & description, URL of page, image alt text, Gzip Compression, Backlinks, Sitemap, robots.txt generator, etc…

 Once you design your site, follow below strategies for On-Page SEO Optimization:

Title Tag for On-page SEO

The first thing to be noticed in On-page SEO is your Title tag. This should have optimal length of 10 to 70 characters with good keyword density. Usually google search engines will display first 50 or 60 characters of your title tag.

If suppose your website uses  HTML / PHP based coding, then you title tag will be under yourtag in the form of

Title tag should be short and descriptive form that describe your entire page theme.

Below image of marked area resembles the title tag.

seo title

Meta Description Tag

Meta description tag is all about a short description of that page with high density keywords with an optimal length of 70 to 320 characters.

As said above, under yourtag you can add your meta description tags like below

Below image of marked area resembles the meta description tag.

seo meta

Header tags

Your niche should not be like a big paragraph that reduces the readability of the user. So, cover up your paragraph with proper title and keywords that enhances the richness of your article

Header tags are an important way to indicate search engines about important title of your page and the keywords used in the title.

Most probably, usage of h1, h2, h3 tags stands in SEO factor where most of the search engine crawlers uses this algorithmic strategy.

Keyword Density / Consistency

The most important factor to rank in SEO is Keyword. It is the mainspring to your website SEO.

Without the proper keyword structure in their page/post one cannot achieve the ranking in SERP.

You should focus on the particular keywords to rank and spread the keywords eventually in the title, Meta description and paragraph of your niche.

Focus more on long tail keywords for specific targeted results.

Amount of Content

“ Content is the King” – So, focus on amount of content in a particular page with good keyword density.

This also contribute in SEO ranking potential.

Apply SEO in Images

SEO is not only for content, this applies on images too. Writing content with images visualize your motto and enhances the quality of post.

So when you are uploading the images for a particular post/page, mention the alt tag and title for the particular image with proper keywords.

Even we should focus on image compression before uploading the image


Backlinks are the incoming link to your webpage from other related source of website.

This was one of the most important ranking factor before, as a website has lot of backlinks will rank higher in the search engine results.

But due to many spammy activities, search engines like google restricts many factors of it. But even now, Backlink improves your domain authority.

To get quality backlink for your site,

  • Make quality content
  • Do guest blogging activities
  • Make submission in web directories

Concentrate on Broken Links, it reduces much traffic and ranking to your site.

Broken links are an irregular links that doesn’t connect to any page or gives you 404 error.

This type of URL in your site creates negative impact to your site SEO.

So many tools like SEM rush has broken link checker, utilize the tool and remove unwanted link from your site.

URL Friendly SEO Links

Your website URL links should be human or search engines readable form. Most probably it should describe the title of the post/niche.

It shouldn’t be like numeric & year combination, and long titles, etc.

Robots.txt File For On-Page SEO

Robots.txt is a text file where we can tell search engine bots, that which page on your site to be crawl for indexing.

For example, a robots.txt file will be like

User-agent: *


Disallow: /cgi-bin/

Well, for an On-Page optimization, robots.txt file is a mandatory thing. You can check your robots.txt file is working or not in Google Webmaster tool.

Sitemap for On-Page SEO

Sitemap is an XML file which describes about your important URL of your site and make a notice to search engine bot’s that these pages to be crawled without fail, in case of internal link building fails.

Usability & Performance of Site

The website server speed & script loading should also respond quickly for a proper SEO ranking. Even, we should focus on reducing total website size by Minification & GZip Compression methods.

So these were some of the main On-Page SEO factors to rank high on search engine result pages. Comment your feedback and your method of strategy in On-page SEO.

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